As a data driven marketer I have a consistent track record of exceeding business goals (acquisition, cross sell, revenue and retention) across multiple regulated industries. My experience spans across both B2C and B2B businesses and I have been successful at spearheading the nationwide roll out of new products as well as leading the rebrand efforts for various organizations. In addition to growing new businesses, my strategic marketing programs have grown revenue, unit sales, and increased marketing ROI on mature businesses as well. In my current role, I lead customer cross sell and upsell marketing across all core lines of business (Cable, Internet, and Phone). My team leads the marketing strategy development for all customer segments and oversees the execution of both traditional (Direct Mail, Bills, Shared Mail, Broadcast, Retail) and Digital (Paid search, Display, Email, Social) tactics designed to drive demand and incremental sales amongst our 13M customer base. I am also the Chief Marketing Officer (leading customer acquisition, cross sell and retention) for a start up business at the company, and have built out the team responsible for marketing strategy, brand development, customer segmentation, marketing program execution and analytics. With a heavy focus on Digital marketing, under my leadership, we have been able to achieve a net customer base growth of 40% annually and decrease marketing cost per sale by 27%. I also led the rollout, and ongoing management, of our enterprise wide CRM capability that increased in sales rates by 25% across the organization. Prior to joining my current cpmpany, I have spent the majority of my career at various financial institutions leading strategy for new customer acquisition and CRM/Customer Lifecycle Marketing for consumer and small business lending products like credit card, mortgage, auto and home equity lines of business.
As an inspirational leader I am passionate about joining an organization that has a customer centric approach to business, a culture of innovation, and core values that include social responsibility and development of internal talent. Please let me know if you have any questions or need additional information on how I can grow your business.
With a heavy focus on Digital marketing, under my leadership, we have been able to achieve a net customer base growth of 40% annually and decrease marketing cost per sale by 27%.
Grew new and existing customer relationships 15% annually by developing enterprise-wide offer strategy and collaborating with cross-functional executives to deliver customer acquisition and cross sell program
Launched Next Best Action (CRM), Campaign Automation and Analytics solutions (Unica) enterprise wide across 6 regions in 14 months resulting in a promotion to Vice President.